Ads in games Sony Ericsson partnership Ubisoft

Looks like I missed any in-game advertising. Today, Ubisoft announced that the game will appear in late March, Splinter Cell: Pandora Tomorrow, we use two Sony Ericsson mobile phones: P900 smart phone and the T637 camera phone.
The innovative technology featured in the P900 and the T637 made these the perfect devices to add to the intense realism in Tom Clancy`s Splinter Cell. The Sony Ericsson P900 smartphone is the ultimate complement to help Sam Fisher complete his missions. With its combination of PDA, phone and camera features, it combines the latest and greatest in mobile technology, outfitting our hero with everything needed to combat evil. – Dewey Walsh, Product Marketing Director al Sony Ericsson North America
More and more brands are beginning to realize that TV viewership is down and that reaching the male 18-34 demographic from all fronts can be achieved by teaming up with a video game publisher. – Jill Steinberg, Ubisoft`s Director of Media and Promotions.